Mar 30, 2025

What Is Corinthian Leather

What Exactly Is Corinthian Leather?

Corinthian leather is not a specific type or grade of leather, but rather a marketing term invented in 1974 by the advertising agency Bozell for Chrysler's luxury vehicles, notably the Imperial LeBaron and later the Cordoba. The name was designed to evoke a sense of exotic luxury and sophistication, suggesting a product of rare and superior quality.

The name was designed to sound rich, luxurious, and even foreign, but in reality, the leather was a domestic product from a company in New Jersey. Actor Ricardo Montalbán famously promoted Corinthian leather in Chrysler commercials, associating it with luxury and high status, even though the term itself had no special meaning regarding the leather's quality or origin.

What Is Corinthian Leather Really Made Of?

Now that we have come to know that Corinthian Leather is not a specific or exotic type of leather, but rather a marketing term coined by Chrysler in the 1970s, it is now easy to understand that Corinthian leather is actually genuine leather that has undergone specific processing and finishing techniques.

This leather is primarily made from cow hides sourced from cattle, first tanned using the chrome tanning method, which gives it a smooth and pliable texture. After tanning, the leather is treated with dyes and finishes to achieve its rich color and sheen. Special oils and waxes are also applied to enhance its flexibility and luxurious feel. The craftsmanship involved in creating Corinthian leather includes precise cutting, stitching, and hand-polishing of seams and edges to ensure a flawless finish.

Why The Name "Corinthian"?

The name "Corinthian" in "Corinthian leather" was chosen purely for its luxurious and exotic connotations, not because of any actual connection to the ancient city of Corinth or a specific type of leather. The term was coined by the advertising agency Bozell for Chrysler in 1974 to make the leather upholstery sound premium, rare, and of foreign origin, thereby appealing to consumers' desire for something rich in quality and exclusivity.

According to literary scholar Paul Fussell, the word "Corinthian" was selected because reference materials suggested it connoted "rich desirability," drawing on the historical reputation of ancient Corinth as a place of wealth and luxury. In reality, the leather was domestically produced in New Jersey and had no special qualities beyond its branding.

Pros And Cons Of Corinthian Leather

Since "Corinthian leather" is primarily a marketing term for standard cowhide used in car upholstery, its pros and cons are essentially those of typical leather car seats. Below are its main advantages and disadvantages:

Pros:

Luxurious Feel: High-quality leather provides a soft, supple, and comfortable seating surface, enhancing the overall driving experience.
Durability: Real leather is generally durable and can withstand daily wear and tear.
Aesthetic Appeal: Leather interiors are often seen as sophisticated and elegant.
Easier to Clean: Leather surfaces are typically easier to wipe down and clean.
Temperature Regulation: Leather can adapt to temperature somewhat.
Resale Value: Leather interiors can positively impact a vehicle's resale value.

Cons:

Cost: Leather upholstery is generally more expensive than cloth options.
Heat and Cold: Leather can become very hot or very cold depending on the weather.
Maintenance: Leather requires regular conditioning to stay supple and crack-free.
Susceptibility to Damage: Leather can be scratched by sharp objects.
Not Ideal for All Climates: Can become sticky and uncomfortable in humid environments.
Ethical Considerations: Some may object to the use of animal products.

Remember: Alternatives like microfiber leather are emerging, offering a synthetic option that mimics real leather.

How To Maintain Corinthian Leather?

Corinthian leather being essentially standard cowhide used in car upholstery, its maintenance is the same as for any other leather car seats. Here's a guide:

1. Regular Cleaning:

Vacuum: Use a soft brush attachment to remove loose dirt and debris.
Wipe Down: Use a damp microfiber cloth; blot spills immediately.
Leather Cleaner: Use a pH-balanced leather cleaner applied to a cloth.

2. Conditioning:

Apply Conditioner: Use a high-quality leather conditioner to retain suppleness.
Application: Massage in circular motions, let dry, then buff.
Frequency: Every few months depending on climate and use.

3. Protection:

Avoid Direct Sunlight: Use sunshades or UV tints.
Sharp Objects: Avoid contact with keys, buckles, etc.
Temperature Extremes: Try to regulate cabin temperature.

Corinthian Leather Vs Other Types Of Leather

Here's how it compares to other types of leather used in vehicles:

1. Full-Grain Leather:

What it is: Highest quality leather, retains natural markings, develops patina.

Comparison: Corinthian may share qualities but is more finished and uniform.

2. Top-Grain Leather:

What it is: Outer layer is sanded for a consistent look.

Comparison: Corinthian leather likely falls into this category.

3. Corrected-Grain Leather:

What it is: Lower-quality hides are corrected and embossed for uniformity.

Comparison: Corinthian leather was likely not this low grade but may have been finished similarly for uniform appeal.

4. Bonded Leather:

What it is: Leather scraps bonded together and coated.

Comparison: Corinthian leather is higher quality, using full hides.

Additional Note: Other leathers like Crazy Horse, vegetable tanned, or pebbled leather offer different textures, aging properties, and aesthetics compared to the smooth, polished Corinthian leather.

Conclusion

In summary, "Corinthian leather" was more of a marketing term than a specific type of leather. It likely referred to a high-quality, finished top-grain cowhide used in Chrysler vehicles. While it evoked luxury, it doesn't have unique properties that distinguish it from other types of quality leather used in car upholstery.